Getfrank is Australia's online men's lifestyle magazine, a no-bullshit, spin-free alternative to other men’s publications in the marketplace. As We build over the coming months, the frank brand will form around a strong business & political focus, being outdoors and active, thriving on the creative industries and robust debate, and aspiring to better the world en route to the finer things in life.

Renaissance man style as it were - growing the pie, not just your slice of it.

Our take is with the easy access to leveraged cash, education, travel, and a myriad of new lifestyle opportunities - we hold the ability to shape our own lives, not just have the predictable handed to us.

So in slating the tall poppy anchor, the impeding governance above, and the general sell-out drive for equal mediocrity - we won’t be spoon feeding you the populist blue collar nonsense, or talking down to people ala the lowest common denominator - because when you set the parameters of discourse that narrowly, you pre-empt anyone from responding constructively.

We're here to begin revisiting the rush of pushing ourselves & each other closer to the edge again, the chaos of freedom, and the inspiration of taking on the new world - in an old & revered spotlight. We have lined up a range of market leaders in both thought and application, from across the content spectrum to ensure getfrank. sits on the lead edge of positive growth - consider us working our way towards Arena or GQ meeting the Economist for lunch and Vanity Fair for Dinner, all with a sense of humour.

We will be offering you competing points of view politically, economically, aesthetically; and leaving it to you, our esteemed reader to make up your own course of direction. We encourage you to join the discussion and add your comments.


Appreciated,
Frank – Editor / The alter ego