Dance with me, let’s do the zig zag

bwagy

Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Diversification vs Consolidation

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Every framework goes through these stages.  Stages of expansion and fragmentation of markets.

Then they go through mass consolidation.

Think of these two tacking back and forth like a yacht.  Zig Zag.

Think Social Networks fragmented into many markets.  Open Social comes along trying to consolidate all of those.

Think Adwords vs Verticals.

Think aggregators vs blogs.

What is your market doing now? Is it fragmenting or consolidating? Viewing your market through the opposite of what it is doing will provide huge insight into growth opportunities.

 
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