Hey Kids. This is advertising

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Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com

Visit Ronald.com (as in Ronald McDonald the McDonalds character) and in the top right you’ll see this phrase.

Hang on wait. How can you expect kids to understand that? You’re right they can’t.

If you run a reading score on that it puts the reading level at 13-15 (Flesch Reading Ease 68.94). Browse the site, it’s definitely aimed at younger kids.  Much younger, more 5-10.

Come on McDonalds… if you need to say it’s advertising you’ve definitely crossed the line, and you’ve even crossed the line in a capacity that even your audience aren’t fully aware they’re being marketed to….shame.

 
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