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Design & Inspiration - Page 10
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We're better because we're cheaper
That has to be the laziest marketing message I’ve heard. Who wants to be cheaper?Who wants to attract customers that want cheaper?Who wants to motivate staff that we’re doing this to be cheaper?It’s a losing battle… please... More about We're better because we're cheaper
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What Works about Rework
Books on business strategy are usually packed with vague abstractions and useless buzzwords. That’s why I enjoyed Jason Fried and David Heinemeier Hansson’s book Rework so much. It’s a no-nonsense collection of business... More about What Works about Rework
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The classic bait and switch
Wikipedia defines it quite nicely: “In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential... More about The classic bait and switch
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The Money/Happiness Riddle Solved
What percentage of people believe survey results? Personally, I am skeptical about the proliferation of research purporting to tell us what people think. To me, it is not so much an aid to strategy as a substitute for it. We need to be cautious not... More about The Money/Happiness Riddle Solved
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Today marks the day of a new journal
Keeping a journal is a fantastic habit to have, you don’t realise the value till you have it and use it.I jot down the date and notes during the day, each and every day, I’ve been doing it for a number of years now… (probably 6-8... More about Today marks the day of a new journal
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Beware of the Shadow Banks
“Irrational exuberance” became the defining term of the dot.com age in the late 1990s. Now a new phrase has been coined, which I believe will become the defining term of the 2010s: “ The shadow banking system”. Devised by US... More about Beware of the Shadow Banks
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Getting out of the way
It seems to be the hardest (but also) the smarter step in growing a business. Getting out of the way so that things can happen organically.YOU (the business owner, founder, director) are in 9/10 cases the bottleneck, so stick to these three... More about Getting out of the way
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New Investment Strategies Needed
Investment rules that have worked for decades no longer seem to apply in current conditions. That’s because the multi-decade trend of rapid economic growth in western countries - and the associated rise in asset prices – seems to be... More about New Investment Strategies Needed
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Are you built for profit?
We all know that retail space that can't hold a business, it's a clothing shop, it's a book shop then it's a bakery.No matter what nothing seems to stick.There are many reasons for it but the key one I ask myself, are they built... More about Are you built for profit?
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What's Your Story?
Among the most effective ways of inspiring love in the hearts of consumers is through storytelling.Stories play an indispensable role in the way we see ourselves. The philosopher Daniel Dennett has written extensively about how the capacity to tell... More about What's Your Story?
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Funny Jokes Updated daily for your twisted enjoyment...
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Daily Video Check out today's videos, they take up our broadband bandwidth but these Youtube clips are particularly worth it!
