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bwagy
Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com
Easy - remember the adage that 64 people hear about a bad experience.
If you can go to the exact opposite emotive state but through a positive experience. You are going to cut through the clutter to the same amount of people.
An example would be the Burger King Flame, $3.99 for a Whopper smelling perfume. Sold out instantly. Remarkable enough to cut the clutter.
So remember this, you are looking to leverage word of mouth to get this spread. Each and every person has the potential to spread it indirectly to 64 people. Now that’s why word of mouth can spread like fire.
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