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Ben Young, serial entrepreneur, speaker, author and founder of bwagy shares daily ideas on his blog in small digestible bites, aimed to make you rethink business, marketing and the world around you. check out http://blog.bwagy.com
You can be really really specific with your market. In fact squeeze it. Make it small enough that you can deliver insane value to this subset.
The intriguing thing? Once you get this market – because you’ve been so specific, delivered insane value, your customers help you grow the market.
By squeezing and focusing you can actually grow your original market.
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