The next generation of business leaders will use new language to convey their fresh ideas. Today’s business lexicon will not survive intact. I should know, because I work with a lot of young people.

One business thinker doing this already is Umair Haque, a consultant for big business and author of big ideas for the Harvard Business School blog. He has written a preview of tomorrow in something he calls the Awesomeness Manifesto.

Awesomeness may sound like a fuzzy and imprecise term to some. But Haque’s point is that the new generation knows awesomeness when they see it. The Awesomeness Manifesto is full of ideas for business built on sustainable value where the central role is to make the world a better place.

And in this post he talks about the power of Love, sustainability, remixing value, and the new way of innovation. Here are the four pillars of his Awesomeness Manifesto:

   1. Ethical production: without an ethical component, awesomeness isn't possible. The buy low, sell high mentality is yesterday’s mantra.

   2. Insanely great stuff: put creativity front and center and you’ll get an emotional reaction from anyone who sees it. Delight the customer.

   3. Love: Apple creates products people love. Their employees love to show off how awesome these products are and customers love shopping in Apple stores. Compare this with Best Buy.

   4. Thick value: this is real, meaningful, and sustainable. Thick value, not thin value, actually makes people better off.


Finally a business guru who gets it! That is awesome.